Can I read McDonald's : behind the arches on EtoBox?

McDonald's : behind the arches by John F. Love; traduit de l'américain par Françoise Gramet is a history book available to read on EtoBox.

What is McDonald's : behind the arches about?

McDonald's is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing--even in tough financial times. McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Filled with behind the scenes stories, this book offers a look inside this American business success.

Who reads McDonald's : behind the arches?

Author

John F. Love; traduit de l'américain par Françoise Gramet

Publisher

Éditions de l'homme; Bantam Books

Published

1986

Language

EN

ISBN

9780553051278

Category

history

Subjects

Economics, Fiction, Cooking

Rating

4.09 / 5 (12 ratings)

Updated

2026-03-14