About this document
Morality in U.S. Political Ads Analysis by Cátedra OP is a document available to read on EtoBox.
This study analyzes political campaign TV ads from the 2006 Missouri senatorial race between Republican Jim Talent and Democrat Claire McCaskill. The authors apply symbolic convergence theory and fantasy theme analysis to understand the rhetorical visions portrayed in the ads. They identify the main fantasy themes, how the candidates
- Author
- Cátedra OP
- Language
- EN