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CSR by minhphuongwork253 is a document available to read on EtoBox.

This article examines the impact of perceived corporate social responsibility (CSR) on corporate reputation and purchase intention, highlighting the roles of brand image, satisfaction, and loyalty. The study finds significant direct and mediated influences of perceived CSR on purchase intention and corporate reputation, although the effect on affective satisfaction is not significant. The research integrates various consumer response variables into a single model to enhance understanding of the causal relat

Author

minhphuongwork253

Language

EN