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Competitive Intelligence : Gathering, Analysing, and Putting It to Work by Christopher Murphy, Christopher Murphy is a nonfiction available to read on EtoBox.

What is Competitive Intelligence : Gathering, Analysing, and Putting It to Work about?

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's "Competitive Intelligence" explains: the theory of business competition; how companies try to get ahead of their rivals; methods of research and sources of information that generate the raw material for creating intelligence; analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious

Who reads Competitive Intelligence : Gathering, Analysing, and Putting It to Work?

Author

Christopher Murphy, Christopher Murphy

Publisher

Gower Publishing Company; Gower

Published

2005

Language

EN

ISBN

9781032837581

Category

nonfiction

Subjects

Business, Management, Economics