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What is Sales Induction Programme Insights about?

Nitin Arora participated in an induction programme at Mother Dairy which included visits to three of their plants. The plants showed state of the art facilities, well managed control systems, good quality control, high employee involvement, optimal resource utilization, and innovative R&D. Field visits to milk booths and retailers found high satisfaction levels, strong branding, properly located booths, and standardized store layouts. The induction programme gave Nitin a better understanding of Mother Dairy

Author

Nikhil Srivastava

Language

EN