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Understanding Consumer Behavior Insights by Dr.Swathi P is a document available to read on EtoBox.
What is Understanding Consumer Behavior Insights about?
Consumer behavior examines how individuals and groups select and use products to meet their needs, integrating insights from various disciplines. Key factors influencing consumer behavior include cultural, social, personal, and psychological elements, which inform marketing strategies like segmentation and targeting. Understanding these behaviors helps firms create effective marketing campaigns and product offerings, as demonstrated by case studies of companies like Apple, Big Bazaar, and Nykaa.
- Author
- Dr.Swathi P
- Language
- EN