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Functions of Retail Marketing by Ronny Varghese is a document available to read on EtoBox.
What is Functions of Retail Marketing about?
Retail marketing involves selling goods or services directly to consumers for personal use. The key functions of a retailer include sorting products from different sources and breaking them into smaller units, holding stock, and providing additional services to customers. Retailers also act as a channel of communication between manufacturers and customers.
- Author
- Ronny Varghese
- Language
- EN