About this document
Insights from the 140 Characters Conference by Tom Ewing is a document available to read on EtoBox.
The document provides a summary of the 140 Characters conference on the state of real-time communication tools like Twitter. Some key themes discussed included: 1) Many marketing presentations promoted tired strategies like hashtag spamming rather than meaningful engagement. 2) Some case studies showed how companies are using real-time feedback to improve products, though marketing the process itself. 3) Speakers discussed how the real-time web requires an agile approach focused on launching ideas qui
- Author
- Tom Ewing
- Language
- EN