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What is Philips Supply Chain Synchronization about?

Philips Electronics implemented a collaborative planning process to mitigate the bullwhip effect in its supply chain, which was causing increased demand variability and unnecessary inventory. By integrating supply chain planning with its customer, Philips Optical Storage, they developed a decision-support system that resulted in significant cost savings and improved reliability in supply. The initiative has led to a more flexible supply chain, with plans to extend this approach to other customers.

Author

SOUMYADEEP GOPE

Language

EN