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Processing Fluency in Visual Identity by Raluca Ezaru is a document available to read on EtoBox.
What is Processing Fluency in Visual Identity about?
The document summarizes discussions from meetings about research on corporate visual identity management. It outlines key concepts and findings from several papers on topics like processing fluency, Gestalt principles, frameworks for evaluating visual identity effects, brand architecture, employee-brand alignment, visual brand elements, brand values, and the communicative power of features like imagery, fonts, and logos. Meeting discussions focused on applying the research insights to the design and evaluat
- Author
- Raluca Ezaru
- Language
- EN