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Can I read Effectiveness of Influencer Marketing on EtoBox?
Effectiveness of Influencer Marketing by Johne, Jane (author) is a business book available to read on EtoBox.
What is Effectiveness of Influencer Marketing about?
<p>Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer
Who reads Effectiveness of Influencer Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Johne, Jane (author)
- Publisher
- Springer Spektrum. in Springer Fachmedien Wiesbaden GmbH
- Published
- 2023
- Language
- EN
- ISBN
- 9783658412975
- Category
- business
- Subjects
- Marketing, Business, Advertising & Promotion
- Updated
- 2026-03-25