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Competitiveness and The Market For Central and Eastern European Wines A Cultural Good in The Global Wine Market by Soham Kale is a document available to read on EtoBox.

What is Competitiveness and The Market For Central and Eastern European Wines A Cultural Good in The Global Wine Market about?

The article discusses the competitiveness of Central and Eastern European (CEEC) wines in the global market, highlighting their historical significance and the challenges they face against New World wines. It proposes viewing wine as a cultural good rather than just a commodity, suggesting that this perspective could help CEEC wines carve out a niche in the international market. The paper emphasizes the need for increased public support for the CEEC wine industry to revitalize its production and reputation.

Author

Soham Kale

Language

EN