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What is Consumer Perception of Green Products in India about?

The document summarizes a study on consumer awareness and perception of green products among youngsters in India. The study surveyed 120 youngsters in different areas of New Delhi and found that 71% were aware that green products are environmentally friendly, while 12% saw them as energy saving. Male respondents showed more awareness and consideration of green products when shopping compared to females. Most respondents were willing to pay 11-20% more for green products. However, consumers were concerned ab

Author

mohan ks

Language

EN