Can I read Digital Marketing Mix vs. Traditional Mix on EtoBox?
Digital Marketing Mix vs. Traditional Mix by Rahmat Abdul Kharisma is a document available to read on EtoBox.
What is Digital Marketing Mix vs. Traditional Mix about?
The document discusses the evolution of the marketing mix from traditional models to a digital context, emphasizing the need for adaptation due to technological advancements. It critiques the traditional 4 Ps of marketing and proposes new elements such as personalization, security, and privacy to better suit digital marketing. The study aims to guide businesses in developing effective marketing strategies for both online and offline environments.
- Author
- Rahmat Abdul Kharisma
- Language
- EN