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Marketing Strategy for Glycocap Herbal Medicine by Mayur Chandan is a document available to read on EtoBox.

What is Marketing Strategy for Glycocap Herbal Medicine about?

The document discusses developing a marketing strategy for a new herbal anti-diabetic medicine called Glycocap. It involves segmenting the market into rural, semi-urban, and urban areas targeting those aged 18+. The strategy focuses on semi-urban and urban markets using push and pull approaches. Pricing is set to be competitive and distribution will utilize existing drug channels. Promotion will involve medical representatives, advertising, and educating doctors and consumers.

Author

Mayur Chandan

Language

EN