About this document
Neuromarketing Insights via fMRI by Hitesh Kalwani is a document available to read on EtoBox.
Neuromarketing is a field that uses neuroscience technologies like fMRI to understand consumer decision-making. Researchers measure brain activity to learn why consumers make choices and what parts of the brain influence purchasing. Functional MRI specifically tracks blood flow changes related to neural activity, allowing marketers to develop more effective products, communications, and experiences targeted to consumers
- Author
- Hitesh Kalwani
- Language
- EN