Opening book details…
Can I read Crisis Response Advertising : Insights and Implications From COVID-19 on EtoBox?
Crisis Response Advertising : Insights and Implications From COVID-19 by Frauke Hachtmann; is a business book available to read on EtoBox.
What is Crisis Response Advertising : Insights and Implications From COVID-19 about?
<p>This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.</p><p>The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflec
Who reads Crisis Response Advertising : Insights and Implications From COVID-19?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Frauke Hachtmann;
- Publisher
- Taylor & Francis (Unlimited)
- Published
- 2023
- Language
- EN
- ISBN
- 9781000917727
- Category
- business
- Subjects
- Marketing, Language Learning, Business
- Updated
- 2026-03-25
More by Frauke Hachtmann;
Browse all works by Frauke Hachtmann;
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