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This research analyzes the application of Artificial Intelligence (AI) in digital marketing through a bibliometric and scientometric approach, utilizing 355 research papers from the Scopus database published between 2000 and 2025. The study highlights the exponential growth of AI research in digital marketing since 2017, identifies key AI technologies used, and discusses their implications for marketing strategies while addressing concerns regarding data privacy and ethical issues. Future research direction

Author

kalkoot

Language

EN