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Impulsive Buying: Emotions & Risks by Phạm Đặng Quỳnh Trang is a document available to read on EtoBox.

What is Impulsive Buying: Emotions & Risks about?

This study investigates the relationship between buying impulsiveness traits, shopping emotions, and perceived risk in consumer behavior. It finds that buying impulsiveness significantly moderates the effects of pleasure and arousal on impulsive buying behavior, while perceived risk negatively impacts impulsive buying intentions. The research aims to enhance understanding of the emotional and cognitive factors influencing impulsive purchasing decisions.

Author

Phạm Đặng Quỳnh Trang

Language

EN