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Data-Driven Marketing in the Semantic Web by Viet Long Plaza is a document available to read on EtoBox.

What is Data-Driven Marketing in the Semantic Web about?

1) The document discusses marketing in the emerging "semantic web" or "data web", where data will flow both to and from organizations. 2) A key idea is that marketing should champion producing valuable data for external consumption, not just collecting data for internal use. This includes reference data about products and domains. 3) Marketing also needs to drive "semantic/data branding" by establishing standards for how their data is framed and linked to build their authoritative reputation in relevan

Author

Viet Long Plaza

Language

EN