About this document

Rural Pricing Strategies Explained by Shikha Gupta is a document available to read on EtoBox.

The document discusses various factors that influence pricing decisions and different pricing strategies that can be used. It identifies internal factors like costs and objectives, and external factors like customers, suppliers, and competitors. It then explains several specific pricing strategies such as optional product pricing, captive product pricing, product bundle pricing, penetration pricing, economy pricing, value pricing, coinage pricing, and psychological pricing. It also discusses discounts, allo

Author

Shikha Gupta

Language

EN