About this document
Digital Coupon Research Bibliography by Rathi Meena is a document available to read on EtoBox.
The document provides a bibliography of journal articles and websites related to digital coupons and consumer behavior regarding digital coupons. The bibliography contains 12 journal articles published between 2018 and 2022 on topics such as consumer willingness to use digital coupons, the effects of coupon values on consumer intentions, and determinants of consumer intentions to redeem mobile coupons. It also lists 7 websites serving as additional resources on digital coupons and related research.
- Author
- Rathi Meena
- Language
- EN