Can I read Marketing Ethics and Social Responsibility on EtoBox?

Marketing Ethics and Social Responsibility by Stanley Cheruiyot is a document available to read on EtoBox.

What is Marketing Ethics and Social Responsibility about?

This document discusses marketing ethics and corporate social responsibility. It argues that marketing organizations should adopt a written code of ethics and hold people accountable for adhering to ethical guidelines. Societal and business cultures help define appropriate behavior. Unethical practices include deceptive pricing or packaging, while ethical practices involve sustainability and meeting consumer needs over time. Cause-related marketing can help firms by linking contributions to designated cause

Author

Stanley Cheruiyot

Language

EN