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1. IRL Ltd. launched a stationery brand called Handyline that included exercise books, pens, and geometry boxes after identifying the target market and understanding consumer needs and wants. 2. The products were of good quality but expensive. IRL Ltd. spent significant efforts and money creating the brand name to distinguish the products and ensure sales. 3. Customers liked the brand and were willing to pay the higher price due to quality. IRL Ltd. used scratch and win cards as part of their marketing

Author

Lekhana Wesley

Language

EN