About this document
Digital Marketing by Ahmad Khalid is a document available to read on EtoBox.
This document summarizes an international journal article about the role of digital marketing channels on consumer buying decisions in Jordanian markets. [1] It discusses how modern technological advances have significantly impacted marketing methods and tools, shifting strategies from traditional to digital. [2] The article reviews literature on different digital marketing channels like online advertising, social media, emails, and websites, and their influence on consumer purchasing. [3] The purpose of th
- Author
- Ahmad Khalid
- Language
- EN