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What is Strategic Brand Management of PRAN Group about?

PRAN Group is one of the leading food and beverage companies in Bangladesh. It produces over 200 products across 10 categories including juices, drinks, mineral water, bakery items, carbonated beverages, snacks, culinary products, confectionery, biscuits, and dairy. PRAN Group aims to reduce poverty through large-scale employment and works directly with farmers. It has strong distribution networks and exports products to over 80 countries. The company prioritizes quality, innovation, and meeting customer ne

Author

Bashar Shanto

Language

EN