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Launch Proposal for Zimney Chimney by Abhishek Anand is a document available to read on EtoBox.

Chhappanbhog Chimney Ltd is considering launching a new electric chimney called Zimney. The company spent Rs. 20 lakh on R&D and Rs. 5 lakh on a market survey, which found demand for Zimney. The VP of Marketing suggested pricing Zimney at Rs. 5,000 initially, rising by 5% annually. Manufacturing Zimney requires a new machine costing Rs. 1 crore that improves productivity and reduces costs. An analysis shows the NPV of launching Zimney is Rs. 63.99 lakh, so the company should launch it.

Author

Abhishek Anand

Language

EN