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Export Channel Selection & Performance Insights by redflage2040 is a document available to read on EtoBox.

What is Export Channel Selection & Performance Insights about?

This study investigates how firms utilize their product development capabilities (PDC) to select export channels and enhance export performance, emphasizing the interplay between PDC, entrepreneurial orientation (EO), and cultural-cognitive institutional distance (CCID). Through quantitative analysis of data from 294 Chinese exporting ventures, the findings reveal that aligning export channels with PDC, EO, and CCID leads to superior export outcomes. The research contributes to the export channel literature

Author

redflage2040

Language

EN