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Effective Communication in Promotion by m.saifee is a document available to read on EtoBox.

What is Effective Communication in Promotion about?

The document outlines the communication process in promotion, detailing the components such as source, medium, noise, and feedback. It discusses various promotion tools including advertising, sales promotion, and public relations, and emphasizes the importance of developing a communication program that includes target audience identification and communication objectives. Additionally, it covers budgeting methods and factors influencing message design for effective communication.

Author

m.saifee

Language

EN