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Marketing Principles and Strategies Guide by Niña Ampaya is a document available to read on EtoBox.

What is Marketing Principles and Strategies Guide about?

The document discusses key principles and concepts of marketing including: 1) Marketing is the process of creating, distributing, promoting, and pricing products to facilitate exchange relationships between customers and stakeholders. 2) The main functions of marketing include exchange, physical distribution, storage, financing, and developing marketing information through communication and data collection. 3) The marketing mix, also known as the 4 P

Author

Niña Ampaya

Language

EN