About this document
Understanding Marketing Principles by Bindu Devender Mahajan is a document available to read on EtoBox.
This document outlines the syllabus for a marketing principles course. It covers key topics like marketing mix, marketing environment, consumer behavior, market segmentation, marketing strategy, distribution, and product life cycle. The syllabus is divided into 11 units that will examine concepts like the 4Ps, marketing concepts, marketing audit, marketing budgets, SWOT analysis, factors influencing customers, market positioning, and new product development.
- Author
- Bindu Devender Mahajan
- Language
- EN