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Agenda-Setting (Communication Concepts) by James W. Dearing, Everett M. Rogers is a book available to read on EtoBox.

What is Agenda-Setting (Communication Concepts) about?

What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media′s agenda often demand attention on the public agenda and in turn, slide up the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers′s research on social issues that hit the top of the media agenda--the war on drugs, drunk driving, the Exxon Valdez, AIDS, and the Ethiopian famine--provides important theoretical and practical insight into the agenda-setting process and its role in effecting social change. This reader-friendly volume introduces students to an important area of communication research and offers them direction for further inquiry. Researchers and professionals in political and mass communication, media studies, research methods, and marketing will appreciate this volume′s insightful approach to agenda-setting and policy.'Agenda-Setting is a very useful introduction to the topic as well as a through review of the stream of research.... This book introduces a number of ideas that are useful in public relations strategic planning such as the con

Author

James W. Dearing, Everett M. Rogers

Publisher

SAGE Publications, Incorporated

Published

1996

Language

EN

ISBN

9781452243283

Subjects

Language Learning, Sociology, Literary Fiction