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What is Consumer Loyalty in Halal Tourism about?

This study investigates the determinants of consumer loyalty in halal tourism, particularly in Lombok, Indonesia, using data from 685 respondents. It finds that halal-friendly attributes significantly affect perceived value, satisfaction, and trust among Muslim tourists, with perceived value being central to loyalty formation. The research emphasizes the need for halal tourism providers to focus on emotional experiences and trust-based relationships to foster long-term loyalty.

Author

Ulfia Nur Afifa

Language

EN