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Market Environment Analysis for Services by scubha is a document available to read on EtoBox.
What is Market Environment Analysis for Services about?
The document discusses understanding the marketing environment, including the micro and macro environment. The micro environment consists of forces close to the company like suppliers, customers, and competitors. The macro environment includes broader societal and economic factors like demographics, technology, politics, and culture that affect a company. The document also discusses services marketing, noting key characteristics of services like intangibility and variability, as well as the 7 Ps of the serv
- Author
- scubha
- Language
- EN