Opening book details…
About this scholarly article
Marketing Plans for Services (A Complete Guide) by McDonald, Malcolm; Frow, Pennie; Payne, Adrian is a scholarly article available to read on EtoBox.
- Author
- McDonald, Malcolm; Frow, Pennie; Payne, Adrian
- Publisher
- John Wiley & Sons, Inc.
- Published
- 2015
More by McDonald, Malcolm; Frow, Pennie; Payne, Adrian
Browse all works by McDonald, Malcolm; Frow, Pennie; Payne, Adrian