Can I read From Impressed to Obsessed : 12 Principles for Turning Customers and Employees Into Lifelong Fans on EtoBox?

From Impressed to Obsessed : 12 Principles for Turning Customers and Employees Into Lifelong Fans by Jon Picoult is a business book available to read on EtoBox.

What is From Impressed to Obsessed : 12 Principles for Turning Customers and Employees Into Lifelong Fans about?

Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators. If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed , a book that will fundamentally change how you think about creating a successful, beloved business. Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people’s memories as it is about shaping their experiences. Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers – leading them to become obsessed with the business’s products and services, and to encourage others to do the same. Filled with actionable examples, you’ll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans. Picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty. Turn your organization’s cust

Who reads From Impressed to Obsessed : 12 Principles for Turning Customers and Employees Into Lifelong Fans?

Author

Jon Picoult

Publisher

McGraw-Hill Education

Published

2021

Language

EN

ISBN

9781264258796

Category

business

Subjects

Business, Management

Rating

4.9 / 5 (69 ratings)

Updated

2026-03-14