Can I read Digital Advertising Evolution on EtoBox?

Digital Advertising Evolution by Iain MacRury & Danae Manika is a nonfiction available to read on EtoBox.

What is Digital Advertising Evolution about?

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising— in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications, Digital Advertising Evolution charts recent and profound shifts in the advertising industry’s working models and assumptions about media, audience, data, research, consumer practices, and modes of persuasive promotional communication. Innovations and new advertising formats, including programmatic ads, AI, advergames, memes, branded content, and influencers, have transformed and reframed advertising theories and practices for a new generation. Contributions examine major technological and cultural shifts in the advertising field, considering how platforms have provoked a paradigm shift in the character and conceptual framework defining advertising. This thorough analysis of the field critically explores key concepts, genres, campaigns, history, academic theories, and major actors, as well as governance, regulation, and ethics to provide a complete picture of the

Who reads Digital Advertising Evolution?

Author

Iain MacRury & Danae Manika

Publisher

Routledge

Published

2025

Language

EN

ISBN

9781040274903

Category

nonfiction

Subjects

Business, Markets