About this document
Marketing Principles Overview by hoghoa2303 is a document available to read on EtoBox.
The document provides an overview of marketing, defining it as a social and managerial process for creating and exchanging value to meet needs and wants. It covers basic concepts such as customer relationships, value, satisfaction, and the marketing mix, while also discussing contemporary issues like digital marketing and sustainability. The goal of marketing is to build strong customer relationships and capture value from customers to achieve organizational objectives.
- Author
- hoghoa2303
- Language
- EN