About this document
Pizza Hut Customer Preference Research by kang7900 is a document available to read on EtoBox.
- Pizza Hut commissioned a marketing research study to understand customer preferences and how to improve profitability. - The researcher conducted a quantitative customer survey over 3 weeks, asking customers questions about factors like food quality, price, and service when choosing fast food restaurants, with a focus on their experiences at Pizza Hut. - Over 180 customers completed a questionnaire while waiting for their order to provide feedback on Pizza Hut
- Author
- kang7900
- Language
- EN