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Marketing Strategies for Coca-Cola by Accounting Layf is a document available to read on EtoBox.

What is Marketing Strategies for Coca-Cola about?

The document discusses a marketing case study involving Coca-Cola and Pepsi. It notes that Coca-Cola had traditionally been the market leader but Pepsi positioned itself as a discounter. As a Coca-Cola marketing consultant, the author recommends the following strategic plan: 1) Using media endorsements with celebrities; 2) Leveraging marketing intermediaries given the pandemic; 3) Increased advertising on social media and video platforms; 4) Promotional offers like buy-one-get-one deals; 5) Marketing combin

Author

Accounting Layf

Language

EN