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What is Global Market Segmentation Strategies about?

This document discusses global market segmentation (GMS) and provides guidance on how to implement an effective GMS strategy. It outlines that GMS involves identifying customer segments across countries with similar attributes and buying power. An effective GMS strategy should define segments that are measurable, sizable, accessible, actionable, avoid competition, and have growth potential. The document also notes that when implementing GMS, firms must consider construct, scalar, measurement, and sampling e

Author

Jenny Yadv

Language

EN