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Sales and Customer Service Strategies Guide by Josh Cervantes is a document available to read on EtoBox.

The document discusses several topics related to understanding business buyers and engaging customers, including: 1) Business buyers have situational, social, and functional needs that must be understood. Their needs must be determined and specifications described. 2) Evaluation procedures and communication styles should be modified to enhance sales strategies. 3) Engaging customers involves using technology for information sharing and addressing buyers

Author
Josh Cervantes
Language
EN