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Tourism Marketing and Management by Dr. G..p. Raju is a nonfiction available to read on EtoBox.

What is Tourism Marketing and Management about?

Tourism is now widely recognised as the world's largest industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to manage it. Tourism is now becoming a major area of study among students all over the world and its development and management hold many career opportunities for students. Marketing involves much more, including product/service development, place (location and distribution), and pricing. It requires information about people, especially those interested in what you have to offer (Your market"), such as wh

Who reads Tourism Marketing and Management?

Author

Dr. G..p. Raju

Publisher

Mangalam Publishers

Published

2009

Language

EN

ISBN

9781441654564

Category

nonfiction

Subjects

Management, Travel, Marketing

Updated

2026-03-24