Can I read How to Develop a Strategic Marketing Plan : A Step-By-Step Guide on EtoBox?

How to Develop a Strategic Marketing Plan : A Step-By-Step Guide by Norton Paley is a book available to read on EtoBox.

What is How to Develop a Strategic Marketing Plan : A Step-By-Step Guide about?

"Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description. Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market pl

Author

Norton Paley

Publisher

Routledge

Published

2000

Language

EN

ISBN

9781574442694

Subjects

Marketing, Business, Management