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Brand Relevance - 1 by Ayan Panda is a document available to read on EtoBox.

What is Brand Relevance - 1 about?

The document discusses two strategies for winning in brand competition: preference and relevance. The preference strategy focuses on being the most preferred brand among considered options. However, this strategy is difficult and leads to declining relevance. The alternative relevance strategy creates new categories that change how customers see the purchase, making the brand uniquely relevant. This strategy can eliminate competition and lead to greater economic success.

Author

Ayan Panda

Language

EN