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What is Ford India Market Challenges and Strategies about?

Ford entered the Indian market in 1995 through a joint venture with Mahindra & Mahindra. It focuses on strong R&D, currently holding around 38,500 patents. Ford spends $6.7 billion annually on R&D to develop new technologies enhancing fuel efficiency, lightweighting, and powertrains. However, Ford is highly dependent on the U.S. and European markets and needs to focus on emerging markets like India and China for future growth. It also faces threats from high competition and increased raw material prices.

Author

Priya Ramrakhiani

Language

EN