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What is Unit-03 MM about?
Market segmentation and consumer behavior are essential marketing concepts that help businesses understand and target their audiences effectively. Segmentation involves dividing a heterogeneous market into identifiable groups based on shared characteristics, which allows for tailored marketing strategies that enhance customer satisfaction and profitability. Understanding consumer behavior further aids in predicting trends, improving marketing strategies, and fostering customer loyalty.
- Author
- reshmaranchan99
- Language
- EN