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Yield management is a technique used in the hotel industry to maximize revenue from a fixed number of rooms. It involves forecasting demand seasonally and pricing rooms accordingly. Applying yield management improves coordination between the front office and sales department in several ways. It allows them to jointly develop strategies to forecast demand and manage rates. Accurate information on room availability and reservations is shared. Together they work to sell rooms to the right customers at optimal

Author

Niku Saiyan

Language

EN