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What is External Audit: Analyzing Market Forces about?

Chapter 7 discusses the importance of external audits in identifying opportunities and threats that affect firms, emphasizing the influence of economic, political, social, and technological forces. It highlights the significance of competitive analysis and the impact of factors such as interest rates, consumer behavior, and government regulations on strategic planning. The chapter also outlines various forecasting tools and techniques used to make educated assumptions about future trends.

Author

honeylynheathersalitrero

Language

EN