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Barriers to Effective Integrated Marketing by Nikita Jaswaney is a document available to read on EtoBox.

What is Barriers to Effective Integrated Marketing about?

The document discusses integrated marketing communications (IMC) and some of the barriers that prevent its effective implementation. It notes that while many organizations have adopted aspects of IMC, true integration is still rare. Some of the key barriers mentioned include organizational mindsets and structures that promote functional silos rather than collaboration, as well as issues around language, budgets, and agency incentives that can work against integration. The document advocates for the "one voi

Author

Nikita Jaswaney

Language

EN